Makeup Trend: Boyfriend Blush | Blusher TikTok Trend

No time for a workout this summer? Use your makeup to make it look like you’ve done one, instead! The boyfriend blush trend, which has over 18million posts on TikTok, focuses on creating a subtle, flushed appearance that mimics the natural rosiness you might get after a brisk walk or a light workout. Unlike traditional blush application, which often concentrates on the apples of the cheeks, this method involves a more strategic placement to create a sunken-cheek effect that adds dimension to the face while maintaining a natural look.

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Why is it called boyfriend blush?

In short, it’s recreating the natural, flushed appearance that men might have after exercising, rather than the more strategic or ‘done’ makeup that we’re used to seeing with blusher. It’s the latest take on the boyish beauty trend that has been reoccurring for the last few years across the industry.

Top Tips For Boyfriend Blush

Choose the right product: Opt for cream or liquid blush formulas, as they blend seamlessly for a natural finish. Avoid shimmery or glittery products and go for sheer, matte shades that complement your skin tone.

Apply to the right areas: Start where you would normally put contour, below your cheekbone and in the fleshy part of your cheek. Concentrate on the apples of the cheeks and blend slightly downward toward the jaw.

Extend the application: For a more experimental take, spread the blush lightly across the bridge of your nose to mimic a natural flush. Some makeup artists also suggest applying it to the ears and jaw for a more cohesive look.

Blend well: Use a brush, sponge, or your fingers to blend the blush seamlessly into your skin for a natural, flushed appearance.

Keep the rest of your makeup minimal: Pair the boyfriend blush with light foundation or concealer and minimal eye and lip makeup to maintain a fresh, natural look.

Cream Boyfriend Blush Heroes

1. ARMANI | Luminous Silk Liquid Blush Cheek Tint 
2. HOURGLASS | Unreal Liquid Blush
3. RUBY HAMMER | Cheek Colour
4. RARE BEAUTY | Soft Pinch Liquid Blush

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